Video content has become the most captivating and efficient way to garner engagement online. Whether video is used on your website or for marketing purposes, the enhancing effects of its use are felt by user experience, click-through-rates, web presence and engagement, and SEO. In fact, video use on a landing page has been found to increase click-through-rates by 80%. For businesses, its not a matter of if you should use video, but rather how you should go about implementing it.
Product and service videos help to communicate your offerings and value propositions in a more memorable way than text content. Videos can be viewed on your website, advertising campaigns, and social media. We utilize videos to better inform prospective customers about your offerings and in turn build trust for your brand.
A corporate video to inform your users about your business and brand goes far to grow your company’s reputation. Examples of effective corporate videos are those of testimonials and interviews of past customers as well as interviews of employees, founders and executives. Speaking about company culture, ideals, values and goals will garner engagement in ways other content forms cannot.
Strategically placed videos on your website can drastically increase user experience and click-through-rates. Depending on your digital strategy, we may implement high quality video on your homepage slider or elsewhere to enhance user flow throughout the website. These videos can come from footage you provide, or from our HD video database of thousands of stock videos chosen to perfectly fit your brand and strategy.