Landing Page &
For search ads, the keywords you choose are the words you expect people to use when searching yfor your product or service. Your ad is triggered when the proper keyword is searched for, making it important to choose keywords wisely. The keywords you target must be specific to what you are offering on your website. Some keywords are more expensive to use than others, so it’s important for a certified Google Adwords professional to set up your campaigns.
Each landing page should be tailored to the unique products or services your advertisement is promoting and should be optimized for the keywords you are targeting. With each ad campaign, every landing page should be relevant to the content in that campaign or else you risk confusing users and causing high bounce rates.
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s important to analyzing data critical to accomplishing your goals. It’s a continual effort identifying what works best for reaching your goals, and optimizing your campaigns based on those findings. Analyzing conversions is important, but other factors go into generating conversions that must be taken into account like ad rank, cost per click, and many more.