In tandem with UX design, compelling website content is necessary to connect your readers from the landing page to the call-to-action. It speaks to your audience with your own unique brand voice.
Brand Focused Content
Having web content with life and personality is attractive to customers. Regardless of whether you target businesses or consumers, maintaining a consistent and recognizable brand voice across your business will build long-term relationships with your customers and followers.
Relating to your Audience
Effective copywriting will help speed up the conversion process when its tailored to a specific audience. A general sales pitch for a general demographic is not enough. Content must specifically address the needs and expectations of your thoroughly researched audience.
Writing Across Media
Depending on the particular phase a customer is at in the sales process, your content style will differ. The wording and style of web content will not be the same as a Facebook post or in an email template. Content spanning your digital presence must hold a common brand theme, while also being malleable to each unique digital platform.
SEO Friendly Content
The importance of SEO can’t be understated. Organic traffic from search engines is the best way to generate business leads. Writing keyword researched and optimized content will put you in a great position to rank ahead of your competitors in search engines. A strong SEO strategy will also mean spending less money on paid media to earn you the same website traffic.
Effective Landing Page Copy
A landing page is a user’s point of entry. Losing people at this point would mean your marketing efforts have been wasted. LivFre curates effective landing page content to funnel visitors from your ads and promotions to taking action on your products or services. Landing pages must have a descriptive header, explain the benefits of your offering, and have a call-to-action that persuades a click. A landing page could be the deciding factor between a conversion and a lost sale.