Our website architecture is designed to provide the user with a fluid experience throughout the buyer journey. Careful research goes into our wireframes which position our content appropriately to guide users to the information they seek.
Defining Your Business User Persona
Before we begin creating any website architecture it’s important to get into the heads of your prospective users. More than conversions on a screen, these are living, breathing people with names, backgrounds, skills, educations, preferences and opinions. Creating user personas allows you to figure out your visitor’s wants and needs. It provides insights into creating a user-friendly website. When you can occupy the skin of your target audience, you can map your wireframes and position content in the ways your users want.
A wireframe is like a blueprint for your website, and creates a clear visual for all teams involved in the website creation process. Here we show the placement of individual elements on the page. A wireframe also describes the page flow, working to prioritize your major offerings for easy accessibility while other less important pages can be deeper in the site’s navigation.
When it comes to UX design, at LivFre we believe in the “less is more” approach. The navigation should be uncluttered, making the conversion pages easy to find. A simple design is the best defense against people exiting your site before making a purchase. The ideal UX architecture explains who you are, what you offer, and how to purchase the products or services you are selling without any distractions. With a well-organized website, visitors will become comfortable and familiar with navigating your business, which in turn gains trust, repeat visits, and conversions.
Appropriate Content Structure
Having great content is a must, but the placement of the content on your pages will determine whether visitors actually see it, and if they are likely to interact with it. Some tactics to grab attention include putting your most important content above the fold and on the left side of your page. Content structure ensures users keep their interest and find what they are looking for.
Content volume is another factor to consider. Too much content on a page can overwhelm users. Content structure needs to be as clean as the page itself, look natural with images and graphics, and lead users to conversions