We begin by investigating the sources of your site traffic and if your landing pages are relevant to the sources driving the visits. When users can immediately find what they are looking for on your website, they are much more likely to take an action (such as a purchase or request for info).
We identify specific elements of your website that could be enhanced to build trust with your users. The more a website resembles a users intent, the more credibility your site will gain. The more trust that is placed in your website, the higher conversion rate you will see.
Excessive calls-to-action overwhelm the user, cause higher bounce rates and a lower conversion rates. We focus on one central call-to-action which mirrors the user’s probable intent, resulting in higher rates of conversion.
Through thorough research, our strategic consultants identify which visuals are critical to improving conversion rate. All other visuals are dead weight and must go. We keep unnecessary visual distractions to a minimum, keeping users as focused and engaged as possible when navigating your website.
Clear messaging is paramount. Landing page content should reflect user intent. This means your message must be relevant to what visitors are looking for when they come to your site. If users cant clearly understand the value your products or services could bring them, they’ll find what the seek somewhere else.
We ensure that website elements, such as contact forms, offer the best user-experience and avoid any barriers to entry. People often don’t want to give away too much information. By only requiring the most essential personal information for filling out form fields, whether for a newsletter sign-up, request-a-quote, or checkout process, users are more likely to complete them.