A search bar gives users the ability to search for the products that they’re interested in. Having the search bar suggest results will send more traffic to specific products or categories. Its important to highlight certain promotions on seasonal holidays, which can push traffic to specific web pages and products.
Showing users related products similar to the product page they’re viewing (or would go well with the product they’re viewing) is a great sales tactic. When implemented correctly, users will appreciate this feature and at the very least it builds trust for your brand. Also, social media share buttons on your product pages are great to spread the word of your products to a relevant to an audience.
After clicking the final submit button, customers will feel comfortable when they see a payment confirmation page and an email confirming receipt of their payment. Tracking information is also important to provide so that they can feel at ease while their order ships. Giving the customer a worry-free buying process gives a larger likelihood they will return.
Different customers will want different shipping methods. Its important to offer a variety of shipping options. Customers will appreciate if they are able to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.
Allowing your users to filter through your category pages based on prices, popularity, and more gives them a more customized experience and is essential for any website. Customers don’t want their time wasted clicking through endless pages of products. Its always nice to have a quick preview feature so customers don’t have to click on every product to get the gist.
Product pages must provide all of your product information in clean, clear, concise, content. Any information left out may result in a customer not feeling comfortable enough to complete the purchase. If out of stock, allow customers to sign up to be notified when the product becomes available. They are less likely to go to a competitor, and it shows that you care about their needs.
When it comes to shopping carts, you want a smooth user experience that guarantees the user their item was successfully added to their cart. Display the cart on the page in a small window that populates with the product(s) in real-time. Also, have a function which allows customers to save their shopping cart items they don’t want to buy on that particular visit.
No webpage should be without purpose. Your homepage should entice users to click through to your categories, or straight to a product page. Your product page should answer any questions users might have and convince them to make a purchase. Your shopping cart page should streamline the checkout process. Its important to plan your ecommerce pages around this thinking.
Make it very simple and comfortable for users and customers to contact you with any questions they may have. Not having easy-to-find contact information could lose you a sale. Display your contact information on a ‘contact’ page but also put your email and phone number in your website footer. You can also provide a blog, FAQs, product reviews, testimonials and comments for users to read to receive the most information about your business and products as possible.
Capitalize on the power of email marketing to bring customers back to your website.
Most shoppers weigh their options between a number of websites before making a decision. The more often you can bring them back to your site, the higher the chance is they’ll make a purchase with you. A great way to bring them back to your website is with email campaigns promoting new products, sales and special offers. If an item goes out of stock, you can request their information to email them when its back. By showing them you care about their needs, you build loyalty with your brand.
It’s known that the a cluttered and complicated checkout page is more likely to cause users to leave before they make a the purchase. Also, make sure the costs for tax and shipping are clear and straightforward. You should display the security of your payment software with symbols like VeriSign or McAfee badges to ease any fears of their identity or credit card information getting stolen.
You have to be up to make money. Make sure you have a reliable hosting plan that can handle any future needs your website might have. Your web host holds all of your website information on their servers. If you are cheap with a web host, you are sure to look cheap as a business. Make sure your plan can handle the amount of orders coming in so your reputation doesn’t suffer.
A major SEO factor is careful crafting of your back-end meta data for your web pages. This gives search engines and browsers a glimpse into your page content before entering your site. Additionally, a sitemap.xml file tells search engines about all the pages on your website, how their linked to one another, and allows search engines to crawl and index your pages. Without a sitemap, your website will never be found. Being able to create rules for each product will help you optimize a large number of product pages at once.
The owner or administrator should be able to view all the website analytic data and be able to understand it. Your website’s dashboard should be customized to offer summary information about your ecommerce performance metrics. Having this data will allow you to optimize your sales and inventory based on what is performing and also know which items are best sellers to promote on your homepage or marketing outlets.